Did you hear that? That’s something known as ASMR; Autonomous Sensory Meridian Response.
For the past few years brands have tried to stand out from their competitors by creating loud advertisements. However, currently brands have taken an opportunity to tap into ASMR by including soft clicking, tapping and whispering sounds into their advertisements. ASMR listeners have described these feelings as sparks all over their body creating tingling sensations. In the constant noise surrounding us, this is exactly what consumers need. Take your consumers through an ASMR journey and trigger sensations they will never forget.