Consumer psychology is a field of expertise that explores how our feelings, values, emotions, and experiences impact the way we purchase and relate to products and services. One formal definition of the field describes it as “the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”
So what does a typical consumer psychologist do?
Professionals play a vital role not just in helping companies understand what their customers want and need, but also in helping them promote and market their goods and services to consumers.
Before planning the strategy, we
1. Conduct market research
2. Consumer attitudes and behaviour research
3. Create Messages for Marketing

Biodegradable, eco-friendly, organic – these green branding concepts has gained momentum, forcing businesses to reckon with them.
Unlike more traditional, sustainable companies focus on the triple bottom line, which includes people, planet, and profits. Also it not only helps the greater good by improving a company’s ecological footprint, but it can reduce waste, increase consumer engagement and loyalty, and provide a competitive edge, all contributing to the bottom line.
Hence, it is important to realize that consumers now buy with their conscience and they want their favorite brands to care and carry the same values they do.
But, don’t be ‘Greenwashed’.
Unfortunately, many companies consider this to be nothing more than a PR campaign designed to instantly hit trends and get as many customers as possible who are concerned about the fate of the planet.
Hence, the first step is to express your need in the evolving sustainability marketplace. Secondly, understanding of consumer’s values, emotions, and buying behavior related to sustainability Moreover, aim for transparency on your materials, products, customers, communities, and the planet. This includes actively examining the carbon lifecycle of their products—from the raw materials used in manufacturing all the way through to the recycling phase to ensure that they are meeting these goals. This makes it different from traditional marketing.
The takeaway is this, “It’s not easy being green.” But when “it’s a commitment to sustainability- visibility to the consumer and community at large Huckster possess the right tools and resources to not only make sustainable marketing achievable but also profitable!!

“I’m not looking for generic advice, I’m looking for unfiltered feedback from the someone who has tried and tested this product. Someone I can relate to and trust”

These are the thoughts consumers have while debating your brand product or service. With infinite number of product options, consumers lose sight of which product is worthwhile. The challenge nowadays is finding sources that are credible and reliable, which is where influencers play a role. Social content creators tend to be more valuable to brands as they have specific and engaged groups of followers who can convert into loyal customers. The goal is to figure out who you are as a brand and an influencer that best reflects those qualities while sharing a similar target audience. A big reason social media marketing works is because of the natural and effortless interaction.

Have you ever tried on clothes through your phone without even entering a store? Or seen what’s inside a box without opening it? That’s ‘Augmented Reality’.

One of the most promising and innovative technological advancements is augmented reality (AR). It’s an interactive technology through which objects in the real world are enhanced through mobile technologies. Augmented reality stands to be one of the driving forces behind sales and branding efforts by giving consumers unique experiences. Moreover, it brings about better brand recognition and emotional connections. It is important to keep consumers engaged and excited which eventually drives business opportunities and sales.

Did you hear that? That’s something known as ASMR; Autonomous Sensory Meridian Response.

For the past few years brands have tried to stand out from their competitors by creating loud advertisements. However, currently brands have taken an opportunity to tap into ASMR by including soft clicking, tapping and whispering sounds into their advertisements. ASMR listeners have described these feelings as sparks all over their body creating tingling sensations. In the constant noise surrounding us, this is exactly what consumers need. Take your consumers through an ASMR journey and trigger sensations they will never forget.

Did you know that even the slightest change in colour can unconsciously affect our decision making and perspective? A study conducted by a well-known company found out that click rates on their links were significantly higher with a certain shade of blue as opposed to the other blue shades. From purchasing behaviour to trust, the colours a brand chooses for their retail space/packaging/logo can evoke different responses from consumers. Research indicates that red encourages impulse buying whereas navy blue allows for a more thoughtful and careful purchase behaviour. 
Colours also carry different meanings in different cultures. A better understanding of the influence behind different colours will help your brand direct the marketing strategies, design and even implementation. Isn’t that cool? Let us know if you’ve ever realised the effect colours have on our actions.