Did you know that even the slightest change in colour can unconsciously affect our decision making and perspective? A study conducted by a well-known company found out that click rates on their links were significantly higher with a certain shade of blue as opposed to the other blue shades. From purchasing behaviour to trust, the colours a brand chooses for their retail space/packaging/logo can evoke different responses from consumers. Research indicates that red encourages impulse buying whereas navy blue allows for a more thoughtful and careful purchase behaviour.
Colours also carry different meanings in different cultures. A better understanding of the influence behind different colours will help your brand direct the marketing strategies, design and even implementation. Isn’t that cool? Let us know if you’ve ever realised the effect colours have on our actions.