Design & Emotions

Design communicates more than what can be expressed in words. There is an undeniable association between design and emotion and can produce significant effects for brands. We are surrounded by designs; everything we perceive is followed by an emotional response. When designing it is important to consider how the user will feel based on what they see or hear. This emotional response can impact a consumer’s relationship with your product. And the result; positive emotions and piqued curiosity.