Not all podcasts are equal. Some come to fruition with only the intent of entertainment in mind, whilst others are designed to create excitement around the brand. With that being said, marketers can still learn a lot from independent podcasts. They are, after all, talking about a niche subject and interacting among like-minded individuals — which is just what businesses are looking for through content marketing campaigns.

Open a site — Invite your guests to record a script and send it as a sound clip, which sounds fantastic! Great content will potentially add up to more episodes. In today’s social sharing, giving your audience a voice on your podcast will significantly boost your scope.

Let’s catch up to curate your content!