Consumer psychology is a field of expertise that explores how our feelings, values, emotions, and experiences impact the way we purchase and relate to products and services. One formal definition of the field describes it as “the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”
So what does a typical consumer psychologist do?
Professionals play a vital role not just in helping companies understand what their customers want and need, but also in helping them promote and market their goods and services to consumers.
Before planning the strategy, we
1. Conduct market research
2. Consumer attitudes and behaviour research
3. Create Messages for Marketing